Key to the substantiating an opportunity is establishing solution-problem fit and product-market fit. Rob Adams is on the faculty of the MBA program at The University of Texas at Austin, and is the Director of Texas Venture Labs. A former software executive, entrepreneur and fund manager, Rob has founded or financed more than 40 companies that have launched more than 100 products with transactions exceeding one billion dollars of capital. He explains the importance of market validation, why Ready-Aim-Fire beats Ready-Fire-Fire-Fire-Aim and addresses the question, “If you Build it will They come?”. (video courtesy of AANZ)